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LIIAS was developed as a reaction from the lack of clean cut designed underwear with high quality. All garments has been carefully selected, tested and designed by men with focus on fine quality fabrics with modern style and function. All to create a collection that satisfies the highly sophisticated consumer.
Underwear trends are reaching minimalistic designs and the customers are not only asking for intelligent models but also improvements in comfort and fitting.
LIIAS has already received a large interest from media and through advertisements in various magazines.
LIIAS can also be found as an independent brand at selected retailers.